About Product Innovations Licensing: Our Story and Mission
Product Innovations Licensing is a Michigan-based manufacturer focused on making winter maintenance safer, simpler, and more sustainable. Learn about Liquid Snow Shovel and the people and purpose behind it.
Talk with a specialist to discuss your winter needs and product fit.
Who we are at Product Innovations Licensing
providing a better solution for melting ice on sidewalks this winter
Product Innovations Licensing builds liquid anti-icing and de-icing solutions that help prevent snow and ice from bonding to pavement. Our flagship, Liquid Snow Shovel, is a calcium-chloride–based liquid ice melt formulated to pre-treat surfaces before storms and to de-ice quickly after. It’s pet-safe, eco-friendly, and up to 70%-less corrosive than rock salt—benefits that matter for facilities, municipalities, and homeowners alike.
How we serve customers nationwide
We operate as a service-area business with U.S. coverage through authorized dealers and distributors. You can find an authorized dealer or place an order by phone through our partners. Supporting products include Hot Sok roof-ice-dam removal bags.
Our mission and values
- Safety first: Effective anti-icing lowers slip-and-fall risk by preventing bond formation on sidewalks, parking lots, and steps.
- Sustainability: Choosing a proven liquid de-icer that’s 70% less corrosive than rock salt helps protect concrete, vehicles, and landscaping.
- Simplicity: Easy application with sprayers means faster coverage and less material waste.
- Partnership: We support facility teams, contractors, and public works crews with practical guidance and dependable distribution.
See our eco‑friendly and pet‑safe details to learn how our formulation supports animal safety and environmental stewardship.
Company history
Product Innovations Licensing was founded in Nunica, Michigan, to solve real winter challenges seen across the Midwest and beyond. We’ve grown through close collaboration with customers and distribution partners across the United States.
Innovator in winter solutions
We focus on research-backed, field-proven formulas and application methods that save time and reduce surface damage.
- Pre‑treatment advantage: Liquid Snow Shovel forms a protective brine that helps prevent snow and ice from bonding, making mechanical removal faster.
- Corrosion reduction: Being up to 70%-less corrosive than rock salt supports long-term asset care for concrete and fleet vehicles.
- Smarter operations: Liquids allow more consistent coverage and lower bounce-and-scatter material loss compared with granular salt.
Curious how this compares to traditional salt? See our breakdown to compare liquid de-icer vs rock salt and visit the Liquid Ice Melt product overview.
Meet the team
Behind every product is a hands-on team that understands real-world winter operations. Team bios and leadership profiles will appear here.
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If you’re interested in joining us, see the FAQ below for how to apply.
How we work with dealers and distributors
Our model centers on availability and support through regional partners.
- Coverage: United States via authorized distributors.
- Ordering: Purchase through local dealers or by phone via distribution partners.
- Equipment: Check out the Liquid Applicator Cart for efficient, even application.
Ready to get started? Contact our team or find an authorized dealer.
Community and sustainability
As a Michigan manufacturer, we know winter. We design solutions that keep people moving while respecting pets, plants, and infrastructure. Our eco‑friendly approach is reflected across our product line and education resources.
- Community giving
- Sustainability commitments and certifications
FAQs
01
What is liquid snow shovel and how does it work?
It’s a liquid de-icer that uses a calcium chloride solution to prevent snow and ice from bonding to pavement. Pre-treating (anti-icing) creates a barrier so accumulation removes more easily; post-applying (de-icing) helps break the bond after snow has fallen. Learn more in the How Liquid Ice Melt Works page.
02
Is liquid ice melt better than rock salt?
It offers key advantages: even coverage, faster activation, reduced scatter/waste, and 70%-less corrosive impact than rock salt when used as directed. For a full comparison, visit the Liquid vs Rock Salt page.
Learn more and connect
- See how the chemistry works in practice: How Liquid Ice Melt Works
- Explore product benefits and safety: Eco ‑ Friendly & Pet ‑ Safe
Have questions? Contact our team to talk with a specialist, or find an authorized dealer to get Liquid Snow Shovel in your area.